Back in 1996, we set out with a simple but strong vision: to make exploring the outdoors easier, more enjoyable, and more accessible for everyone. We wanted to build gear that worked as hard as the people carrying it—durable, dependable, and something you could proudly take anywhere in the world.
In the early days, it was travel that made our heartbeat, and that hasn’t really changed 30 years on. We still focus on creating equipment that takes the worry out of the journey, so that adventurers can stay present, curious, and fully immersed in the experience ahead. It was here that we saw beloved BlackWolf travel bags come to life, and still stand today, such as the Grand Teton and Grand Tour.
“Turning 30 is a proud moment for BlackWolf. What started as a passion for travel and adventure has grown into a brand trusted by generations of explorers. While a lot has changed over the years, our purpose remains the same — to create reliable gear that gives people the confidence to go further,” says Guy Richards, Managing Director.
Over the past 30 years, we’ve grown, and so has our ambition. We’ve pushed designs further, taken bold steps when the adventure called for it, and stepped into new product categories. Through every evolution, one thing has stayed the same: the values that shaped BlackWolf from day one.
“BlackWolf turning 30 represents decades of product evolution, from our earliest travel bags to today’s performance-driven designs. It’s proof that thoughtful engineering, real-world testing, and a deep understanding of travellers never go out of style.” – Sara McNeill, Head of Product for BlackWolf.
Today, our range is broader and our horizons wider, but our purpose remains grounded in honesty, practicality, and a genuine love for the outdoors. We span products across camping, hiking and travel, and are constantly evolving and developing. We believe the best memories are the ones shared outside, and our gear is built to support those moments.
“The evolution of BlackWolf over the past 30 years is something I’m deeply proud of. We’ve embraced change and innovation without losing sight of what makes us who we are. I’m incredibly grateful to the team, past and present, whose commitment and belief in the brand have made this journey possible,” says Guy Richards, Managing Director.
As we look ahead, we’re as curious and driven as ever. We’ll continue exploring new ideas, crafting with care, and designing with the future in mind. And no matter where your path leads, BlackWolf will be right there with you, helping you travel confidently, explore boldly, and create stories worth telling.
To celebrate 30 years of adventure, we will introduce a limited-edition Heritage Collection in April 2026. This collection will be a tribute to the products, stories, and journeys that have shaped the brand. Drawing inspiration from our most iconic designs and the Australian landscape, this collection reimagines classic silhouettes with modern materials and updated functionality, honouring our past while looking firmly to the future.
Our Heritage Collection will be available to our BlackWolf members on Monday 6 April, 2026, before being released to the general public.